How to Send Pricing Proposals for Post-Rehab Clients

Why a Structured Proposal Matters in Post-Rehab Training

Unlike general fitness, post-rehab and corrective exercise involves navigating specific physical limitations, medical histories, and recovery timelines. A generic approach won’t cut it.

A structured post rehab exercise proposal serves several vital purposes:

• Demonstrates Expertise: It shows you’ve listened during the consultation and understand their unique challenges and goals.
• Builds Confidence: Clearly outlining the program structure, goals, and process helps clients feel confident in your ability to help them.
• Manages Expectations: It sets clear parameters for the program duration, frequency, and what outcomes can be reasonably expected.
• Justifies Investment: By tying costs directly to the proposed solution and anticipated benefits, you move the conversation beyond hourly rates to the value of achieving their desired results (e.g., reduced pain, restored mobility, return to sport).
• Professionalism: A polished proposal elevates your brand and sets you apart from less formal providers.

Key Components of Your Post Rehab Exercise Proposal

An effective post rehab exercise proposal should be more than just a price list. It needs to tell a story – the client’s story of recovery and progress with your guidance. Include these essential elements:

1. Client Overview & Goals: Briefly reiterate your understanding of their current condition, past medical history (relevant to exercise), and primary goals discussed during the initial assessment. This shows you were listening.
2. Assessment Summary: Briefly mention key findings from your movement assessment or functional testing that inform the program design.
3. Proposed Program Solution: Detail the specific training approach. What modalities will you use? What’s the planned frequency (e.g., 2x/week)? What’s the proposed duration (e.g., 8 weeks, 12 weeks)? Why is this approach best for their specific needs?
4. Expected Outcomes: Frame the program’s success in terms of functional improvements relevant to their goals (e.g., “Increase pain-free range of motion by X degrees,” “Improve single-leg balance,” “Progress to jogging for Y minutes”).
5. Investment (Pricing Breakdown): This is where clarity is crucial. Break down the cost clearly. More on strategy below.
6. Payment Terms: State how payments will be processed (e.g., upfront, monthly installments, per session - though packages are often better), accepted methods, and any refund policies.
7. Next Steps: Make it easy for them to say yes. What happens after they accept? (e.g., scheduling the first session, signing a waiver).
8. Your Credentials & Social Proof (Optional but Recommended): Briefly mention your relevant certifications (e.g., CES, PES, specific rehab training certs) or include a brief client testimonial (with permission).

Structuring Your Pricing for Post-Rehab Success

Moving beyond simple hourly rates is often key to increased profitability and better client outcomes in post-rehab. Consider these strategies when building the ‘Investment’ section of your post rehab exercise proposal:

• Package or Program Pricing: Instead of selling individual sessions at, say, $125/hour, sell an 8-week “Knee Recovery Program” for $2000 or a 12-week “Return-to-Sport Program” for $3600. This commits clients to a full process, improving adherence and results, while guaranteeing you revenue.
• Value-Based Tiers: Offer multiple program options based on duration or frequency. For example:
  • Foundational Program (8 weeks, 2x/week): $2000
  • Accelerated Recovery Program (12 weeks, 2x/week + home plan): $3200
  • Peak Performance Program (16 weeks, 3x/week + home plan & virtual check-ins): $5000 Presenting options uses pricing psychology (anchoring, tiering) and allows clients to choose the level of investment and support they are comfortable with.
• Bundling Add-ons: Offer valuable extras as part of higher tiers or as optional additions. Examples: custom home exercise plans, guided stretching routines, basic nutritional guidance related to recovery. Presenting these clearly can increase average deal value.

Ensure your pricing covers all your costs (rent, insurance, continuing education, your time) and reflects the significant value you provide in helping someone regain function and quality of life.

Choosing the Right Tool to Send Your Proposal

How you present your post rehab exercise proposal impacts its perceived value. Static PDFs attached to emails are functional but can feel dated and make comparing options cumbersome.

Consider tools based on your needs:

• Manual (Word/PDF): Simple and free, but time-consuming to create, update, and track. Doesn’t offer interactive options or tracking.
• Comprehensive Proposal Software: Tools like PandaDoc (https://www.pandadoc.com) or Proposify (https://www.proposify.com) offer robust features like e-signatures, contract templates, and workflow automation. These are great if you need an all-in-one solution for the entire proposal-to-contract process.
• Dedicated Interactive Pricing Tools: If your primary challenge is presenting tiered packages, add-ons, or configurable options in a modern, clear, and engaging way, a tool focused specifically on interactive pricing could be ideal. PricingLink (https://pricinglink.com) falls into this category.

PricingLink allows you to create shareable links where clients can view your program options, select tiers or add-ons, and see the total investment update live. This modern approach streamlines the pricing conversation and helps clients easily understand their choices. While PricingLink doesn’t handle e-signatures or full contracts (you’d use separate tools for that), its laser focus on the pricing presentation experience makes it highly effective and affordable ($19.99/mo for most small businesses) for businesses wanting to move beyond static quotes and filter leads based on their selections. It’s a powerful way to provide a professional, interactive pricing experience before moving to the formal contract stage.

Presenting Your Proposal for Maximum Impact

Don’t just send the post rehab exercise proposal and hope for the best. Schedule a dedicated time to review it with the client, either in-person or via video call. This allows you to:

• Walk Through the Value: Reiterate how each part of the program directly addresses their goals and assessment findings.
• Focus on Benefits, Not Just Features: Explain what the frequency or duration means for their recovery timeline, not just the number of sessions.
• Answer Questions: Address concerns immediately and clarify any confusion about the program or pricing.
• Gauge Their Interest: Understand their level of commitment and address any hesitation.

Using an interactive tool like PricingLink (https://pricinglink.com) during this review can be highly effective. You can explore different package options together, add or remove services, and show them how the total changes, making the process collaborative and transparent.