Pricing Your Post-Rehab & Corrective Exercise Services

Why Hourly Pricing Might Be Limiting Your Post-Rehab Business

While hourly rates are common, they inherently cap your earning potential based solely on time spent. This model doesn’t account for:

• Your expertise and specialized knowledge: You’re not just selling time; you’re selling years of education, experience, and the specific skills needed to safely and effectively guide clients through complex post-rehab journeys.
• The outcome or transformation: Clients seek results – pain reduction, improved mobility, return to activity. Hourly pricing rarely reflects the value of achieving these significant life improvements.
• Preparation and follow-up: Time spent on assessment analysis, program design, communication with other healthcare providers, and ongoing client support is often unpaid under a strict hourly model.

For post-rehab and corrective exercise, where client progress is paramount, a focus on value delivered rather than minutes clocked is often a more sustainable and profitable approach.

Calculating Your Costs and Determining Your Value

Before setting prices, you must understand your costs and define your value proposition.

1. Calculate your operating costs: Include rent/mortgage for your space, utilities, insurance (malpractice, general liability), equipment maintenance/purchase, software, marketing, administrative expenses, and your desired salary/owner draw. Divide this by your realistic annual billable hours (allowing for non-billable time) to get a baseline hourly cost you must exceed.
2. Understand your market: Research what other post-rehab and corrective exercise professionals with similar qualifications and experience are charging in your area. Look beyond individual session rates – what are they charging for packages or programs?
3. Define your unique value: What makes your service different or better? Is it your specific certifications, your success rate with particular conditions, your integrated approach, or the client experience you provide? This value justifies premium pricing.

Knowing these factors allows you to price confidently based on financial necessity and the tangible value you offer, rather than just pulling a number from thin air.

Structuring Your Pricing: Moving Towards Packages and Programs

Instead of selling single sessions, consider structuring your services into packages or multi-session programs. This benefits both you and the client:

• For You: Increases client commitment, improves retention, creates more predictable revenue, allows for progressive program design.
• For the Client: Encourages consistency for better results, often offers a perceived discount over single sessions, provides a clear path forward.

Examples of package structures for pricing post rehab exercise:

• Initial Assessment + 8-Session Foundation Package: Includes a detailed initial assessment, followed by a set number of sessions focusing on foundational exercises and movement patterns.
• 12-Week Corrective Program: A structured program designed over three months, potentially including multiple sessions per week, check-ins, and home exercise programs.
• Maintenance/Progressive Packages: For clients who have completed initial rehab and want to continue improving or maintain gains, offering smaller session bundles (e.g., 4 or 6 sessions).

Consider tiered pricing within these packages (e.g., a ‘Basic’ 8-session package, a ‘Plus’ 12-session package with extra support, a ‘Premium’ package including other related services or more frequent sessions). Presenting these options clearly can increase the average client value. A tool like PricingLink (https://pricinglink.com) can make presenting these tiers and package options interactively very easy for your clients, letting them see the total cost and options dynamically.

Presenting Your Pricing and Value to Clients

The pricing conversation is crucial. Don’t just state a number; present it within the context of the value and transformation you provide.

1. Conduct a thorough consultation/assessment: Understand the client’s goals, challenges, and history before discussing price. This helps you recommend the most appropriate package and frame the investment in terms of their desired outcomes.
2. Educate the client: Explain why your approach is effective and how the recommended program or package directly addresses their specific needs. Connect the dots between the sessions/program and their goals (e.g., “These 8 sessions are designed to build the core stability required to reduce your back pain and return to gardening”).
3. Present options clearly: Offer 2-3 relevant packages/tiers. Use pricing psychology like anchoring (present a higher-priced option first) or framing (highlight the benefits and outcomes of each package).
4. Use modern presentation tools: Ditch confusing spreadsheets or static PDFs. Tools that allow clients to see options, potentially add complementary services (like a personalized home exercise video program add-on), and understand the total investment clearly can significantly improve the client experience and conversion rate. This is precisely where a platform like PricingLink (https://pricinglink.com) excels, providing a clean, interactive pricing link that clients can access and configure themselves.
5. Be confident: Believe in the value you provide. If you’re confident, your clients will be too.

Example Pricing Ranges (Illustrative)

(Note: These are rough examples for illustrative purposes in the US market in 2025. Actual pricing will vary significantly based on location, experience, specialization, and overhead.)

• Initial Assessment (60-90 min): $150 - $300
• Single Follow-up Session (60 min): $120 - $200
• 8-Session Foundation Package: $900 - $1500 (implies $112-$187 per session)
• 12-Session Corrective Program: $1200 - $2200 (implies $100-$183 per session)
• Add-ons: Personalized home exercise plan ($50-$100), remote check-in calls ($40-$75/call)

Notice how package pricing often presents a slightly lower ‘per session’ cost but secures a higher overall commitment and revenue per client.

Leveraging Technology for Pricing and Proposals

Modern technology can streamline your pricing process. While comprehensive CRM or practice management software exists (like Mindbody, WellnessLiving, or specialized physical therapy EMRs that may include basic billing), a dedicated tool for presenting pricing interactively can be invaluable, especially when offering multiple packages, add-ons, or membership options.

PricingLink (https://pricinglink.com) is a platform specifically designed to create interactive, configurable pricing experiences. You build your service offerings (packages, sessions, add-ons) within the platform and generate a unique link to share with clients. Clients can then explore options, select what they want, and see the total cost update live. This provides a professional, transparent, and engaging way to present complex pricing compared to static documents.

It’s important to understand what PricingLink does and doesn’t do. PricingLink is laser-focused on the pricing presentation and lead qualification stage. It helps clients configure and commit to a service package. It does not handle full proposal generation with extensive text descriptions and e-signatures, ongoing invoicing, scheduling, or clinical documentation.

If you need comprehensive proposal software that includes e-signatures and detailed service descriptions, you might look at tools like PandaDoc (https://www.pandadoc.com) or Proposify (https://www.proposify.com). Many all-in-one business management platforms also offer these features.

However, if your primary goal is to modernize how clients interact with and select your pricing options, making it clear, interactive, and professional, PricingLink’s dedicated focus offers a powerful and affordable solution ($19.99/mo for 10 users as of 2025). It helps filter leads who are serious about your investment levels.