Why Package Your Executive VA Services?

Shifting from hourly billing to structured packages offers significant advantages for your executive virtual assistant business:

• Increased Predictability: Packages provide consistent monthly revenue for you and clear budget expectations for your clients.
• Simplified Sales Process: Instead of building custom quotes from scratch every time, you present predefined options, making it easier for clients to choose.
• Better Value Communication: Packages allow you to bundle services, focusing the client’s attention on the outcomes and comprehensive support they receive, rather than just a per-hour cost.
• Higher Average Client Value: Packages naturally encourage clients to invest in a broader scope of services than they might when tracking hours minute-by-minute.
• Efficiency & Standardization: Delivering standardized packages streamlines your workflow and allows you to build repeatable processes.

Think of it like this: clients aren’t buying hours; they’re buying the peace of mind, increased productivity, and strategic support that comes from having a top-tier executive virtual assistant. Packages help frame your services in terms of this valuable outcome.

Common Structures for Executive VA Packages

While there are many ways to structure executive virtual assistant packages, some models are more common and effective:

• Retainer Packages: Clients purchase a block of hours or credits per month at a discounted rate compared to ad-hoc or hourly billing. Any unused hours may roll over (with limitations) or be forfeited. This is a very popular model in the VA space.
• Project-Based Packages: Priced as a fixed fee for a specific project with a defined scope and deliverable (e.g., setting up a new CRM, organizing a specific event). Less common for ongoing executive support but useful for one-off needs.
• Tiered Packages (Good-Better-Best): Offering 2-4 distinct packages with increasing levels of service, hours, or included tasks. This provides client choice while guiding them towards higher-value options. This is often considered the most effective approach for maximizing client value and simplifying decision-making.

For ongoing executive support, retainer and tiered models are typically the most suitable. The tiered approach (Good-Better-Best) is particularly powerful for simplifying presentation and leveraging pricing psychology.

Designing Your Tiered (Good-Better-Best) Executive VA Packages

The Good-Better-Best model is a proven strategy for service packaging. Here’s how to apply it to your executive virtual assistant packages:

1. Define Your Core Services: List all the tasks you perform for executive clients (e.g., email management, calendar scheduling, travel booking, presentation prep, research, CRM entry, light project management, etc.).
2. Create Your ‘Good’ (Entry) Package: This package should offer essential support, solving a key pain point for executives, typically focusing on core administrative tasks. It should have the lowest number of hours (e.g., 10-15 hours/month) and be priced to be accessible but still profitable. Example Price: $600 - $1000/month.
3. Create Your ‘Better’ (Most Popular) Package: This is your core offering, designed to be the most attractive option. It includes more hours (e.g., 20-30 hours/month) and may add slightly more complex tasks or a wider range of services. Price this package to represent the best value and expect the majority of your clients to choose it. Example Price: $1200 - $2200/month.
4. Create Your ‘Best’ (Premium) Package: This tier is for executives requiring extensive, comprehensive support. It includes the highest number of hours (e.g., 40+ hours/month) and might incorporate higher-level tasks like basic project management, reporting, or more proactive strategic support. Price this tier at a premium, reflecting the high level of dedicated support. Example Price: $2500 - $4000+/month.
5. Consider Naming Conventions: Give your packages clear, benefit-driven names (e.g., ‘Essential Support’, ‘Executive Partner’, ‘Chief of Staff’).
6. Align Pricing with Value: While hours are a component, price your packages based on the value and outcomes they provide to a busy executive (saved time, reduced stress, increased productivity), not just your internal cost per hour. Research typical market rates for executive VAs but aim to price based on your unique value proposition and target niche.

Remember, the goal is to make the ‘Better’ package the obvious choice, using the ‘Good’ as an entry point and the ‘Best’ as a premium option.

Incorporating Upsells and Add-Ons

Even with structured executive virtual assistant packages, clients may have unique or temporary needs that fall outside their standard tier. This is where upsells and add-ons come in.

Think about services you offer that could be added to a package, such as:

• Additional blocks of hours (e.g., purchase 5 extra hours this month)
• Specific one-off project services (e.g., database cleanup, event planning assistance)
• Premium software management (if applicable)

Offer these as clear, separately priced options. This allows clients to customize their support as needed and provides an opportunity to increase the value of each engagement without creating entirely custom packages every time. Make the pricing for these add-ons clear and easy to understand.

Presenting Your Executive VA Packages Professionally

Once you’ve designed your profitable executive virtual assistant packages, how you present them to potential clients is crucial. You need a method that is professional, clear, and easy for busy executives to understand and interact with.

Traditionally, many businesses send static PDF documents or spreadsheets. While functional, these can feel dated and make comparing options or selecting add-ons clunky.

A modern approach involves using tools designed for presenting pricing interactively. This is where a solution like PricingLink (https://pricinglink.com) excels. PricingLink allows you to create shareable web links where clients can explore your tiered packages, select add-ons, and see the total price update in real-time. This provides a transparent, modern, and engaging experience.

PricingLink is laser-focused on this specific step – presenting your pricing and capturing lead interest in their chosen configuration. It doesn’t handle full proposal generation, e-signatures, contracts, invoicing, or project management. For comprehensive proposal software including e-signatures, you might look at tools like PandaDoc (https://www.pandadoc.com) or Proposify (https://www.proposify.com). However, if your primary goal is to modernize how clients interact with and select your pricing options, PricingLink’s dedicated focus offers a powerful and affordable solution that saves you time and filters leads effectively by requiring them to engage with your pricing.

Don’t Forget Cost Calculation

Before finalizing the prices for your executive virtual assistant packages, ensure you’ve calculated your own costs. Factor in your time (even if not billing hourly), software subscriptions, overhead, taxes, and desired profit margin. Your package pricing must comfortably cover these costs while providing a healthy profit. Guessing on pricing is a common pitfall; base it on solid numbers and the value you provide.