Why Package Your Executive Function Coaching Services?

Hourly billing is commonplace, but it often undervalues the comprehensive support and lasting impact of executive function coaching. Packaging your services offers several advantages:

• Increased Perceived Value: Packages frame your offering as a complete solution addressing specific outcomes, not just units of time.
• Client Clarity & Confidence: Families understand exactly what they are purchasing, reducing confusion and building trust.
• Simplified Sales Process: Presenting a few clear package options is much easier for clients to digest than building a service from scratch or comparing hourly rates.
• Predictable Revenue: Packages often involve a set duration or number of sessions, leading to more stable income.
• Higher Average Client Value (ACV): Tiered packages encourage clients to invest in more comprehensive support than they might have if only offered an hourly rate.
• Focus on Outcomes: Packages shift the conversation away from ‘time spent’ to ‘skills gained’ and ‘progress made’, aligning with the true value of executive function coaching.

Core Components of Effective Coaching Packages

Every executive function coaching package should be built upon foundational components that deliver tangible value. Consider these elements when structuring your offerings:

• Number and Frequency of Sessions: This is often the most concrete element. Will it be 8 sessions over 2 months? 12 sessions over a semester? Bi-weekly vs. weekly? Define this clearly.
• Session Duration: Standardize session length (e.g., 50 minutes, 60 minutes). Consistency is key.
• Access & Communication: What level of support is included between sessions? Is it limited email support? Access to a communication app? Defined availability for quick questions?
• Resources & Materials: Will you provide custom worksheets, templates, access to specific software trials, or curated resources? Include these as package benefits.
• Goal Setting & Progress Tracking: How will you establish goals with the student and family, and how will progress be formally reviewed? Include check-in points or progress reports.
• Initial Assessment/Discovery: Decide if an initial assessment or in-depth discovery session is part of the package or a separate upfront cost.

Designing Tiered Packages (Good-Better-Best)

The Good-Better-Best strategy is a powerful pricing psychology tactic. It anchors the client’s perception of value and encourages many to choose the middle or higher tier. For structuring executive function coaching packages, this model works exceptionally well.

Example Tier Structure (Illustrative USD pricing):

• Tier 1: The ‘Foundational Focus’ Package (e.g., $1,200 - $2,000)

  • Goal: Address 1-2 key executive function areas (e.g., basic planning & task initiation).
  • Components: 6-8 coaching sessions (e.g., 60 mins each) over 6-8 weeks. Limited email support. Basic set of printable resources.
  • Ideal Client: Students needing targeted support on specific, acute issues.

• Tier 2: The ‘Skill Building’ Package (e.g., $2,500 - $4,000)

  • Goal: Develop skills across several core executive function areas (e.g., time management, organization, task initiation, basic planning).
  • Components: 10-12 coaching sessions (e.g., 60 mins each) over 10-12 weeks (or semester). More frequent email/app support. Comprehensive resource library access. Mid-point progress review.
  • Ideal Client: Students needing more robust skill development across multiple areas.

• Tier 3: The ‘Comprehensive Mastery’ Package (e.g., $4,000 - $6,000+)

  • Goal: Foster significant growth and mastery across multiple executive function domains, potentially involving parent or school liaison.
  • Components: 15-20+ coaching sessions (e.g., 60 mins each) over a semester or longer period. Priority communication access. Premium resource access. Included parent coaching sessions. Option for school communication/collaboration. Formal progress reports.
  • Ideal Client: Students needing significant, sustained support and potentially requiring a collaborative approach with parents and school.

Remember to clearly define the scope and deliverables for each package. The middle tier (Tier 2) should be your most attractive and profitable option – your ‘star’ product that provides the best perceived value for the price.

Adding Value with Package Add-ons

Once you have your core packages, consider offering supplementary services as add-ons. This allows clients to customize their support and increases potential revenue. Examples include:

• Additional 1:1 student sessions
• Dedicated parent coaching sessions
• School liaison meetings or calls
• In-depth executive function assessment and report
• Customized study plan development

Presenting these add-ons clearly within your package structure gives clients flexibility and highlights additional ways you can support them. Tools that allow clients to select add-ons and see the package price update live can be very effective here.

Pricing Your Executive Function Coaching Packages

Determining the right price for your structured packages goes beyond simply multiplying your hourly rate by the number of sessions. Consider these factors:

• Value-Based Pricing: What is the value to the student and family? Improved grades? Reduced stress? Increased independence? Enhanced college readiness? Price reflects these significant outcomes.
• Your Costs: Factor in your time (session prep, communication, admin), materials, overheads, and desired profit margin.
• Market Rates: Research what comparable executive function coaching services charge in your area or niche, but don’t let it be the only factor.
• Your Experience & Specialization: Position yourself as an expert; your price should reflect your unique skills and track record.

When presenting package prices, use pricing psychology. Ending prices in .99 (e.g., $3,499) can feel more appealing (charm pricing). Clearly showing the value difference between tiers (framing) justifies the higher price points.

Presenting Packages for Maximum Impact

How you present your packages is almost as important as the packages themselves. Static PDFs or confusing spreadsheets are outdated and can undermine your professional image. A modern, interactive presentation can make a significant difference.

Consider using a dedicated tool to present your structured executive function coaching packages. A platform like PricingLink (https://pricinglink.com) is designed specifically for this. You can create interactive pricing pages where clients can view your tiers, understand what’s included in each, and even select optional add-ons, seeing the total price update instantly. This simplifies their decision-making process and captures their information when they submit their choices.

While PricingLink excels at creating interactive pricing experiences, it’s important to note its focus. It does not handle full proposal generation, e-signatures, contracts, invoicing, or project management. For comprehensive proposal software that includes features like e-signatures, you might look at tools like PandaDoc (https://www.pandadoc.com) or Proposify (https://www.proposify.com).

However, if your primary goal is to modernize how clients interact with and select your pricing options, moving beyond static documents to a dynamic, clickable experience, PricingLink’s dedicated focus offers a powerful and affordable solution starting at just $19.99/mo.