Moving Beyond Hourly: Pricing for Value in Corporate Wellness

Many nutrition professionals start by billing hourly, but this approach severely limits your earning potential and doesn’t reflect the transformative outcomes you provide to corporations. Corporate clients aren’t just buying your time; they’re buying a solution to real business problems like absenteeism, presenteeism, and healthcare expenditure.

In 2025, the trend is firmly towards value-based and project-based pricing. Instead of charging ‘$150/hour’, consider charging ‘$X per employee per month for a 12-month program’ or ‘$Y for a series of 6 workshops reaching Z employees’. This aligns your price with the scale of impact and the client’s desired results.

Calculate Your Costs and Desired Profit

Before you can price for value, you must understand your baseline. Calculate your true costs:

• Direct Costs: Time spent delivering services, materials, specific software licenses per client.
• Indirect Costs: Administrative time, marketing, office overhead, general software (like scheduling or CRM), insurance.
• Your Salary/Draw: What you need to earn as the business owner.

Factor in a healthy profit margin. If your costs for a program are $5,000 and you want a 40% profit margin, your minimum price point is $5,000 / (1 - 0.40) = $8,333. This provides a floor, but your final price should be driven by value, not just cost.

Packaging Your Corporate Nutrition Services

Corporations prefer predictable packages rather than a menu of disconnected services. Package your offerings into clear tiers or programs based on different needs and budgets. Consider packaging:

• Workshops: Single sessions, themed series (e.g., ‘Lunch & Learns’).
• Programs: Multi-week or multi-month initiatives (e.g., ‘Metabolic Health Challenge’, ‘Stress Management Through Nutrition’).
• Consultations: Individual or group sessions, often an add-on to a program.
• Ongoing Support: Retainer models for continued access to resources, Q&A, or check-ins.

Use value-based names for your packages like ‘Bronze Health Boost’, ‘Silver Productivity Program’, ‘Gold Total Wellness Solution’. Clearly define what’s included in each, focusing on the benefits for the employees and the company.

Example Pricing Structures (Illustrative)

Remember, these are examples and depend heavily on your niche, experience, target client size, and program depth. Always base your final price on the value delivered to the specific client.

• Single 60-90 Minute Workshop (Virtual or On-site for 20-50 employees): $500 - $1,500+
• 4-Week Themed Program (Includes workshops, materials, potential group Q&A - per company/site): $2,500 - $7,500+
• 6-12 Month Comprehensive Program (Tiered based on employee count, includes workshops, individual/group coaching options, reporting - per employee/month): $15 - $50+ per employee per month
• Annual Retainer (Ongoing access, support, custom content, strategy): $10,000 - $50,000+ per year

When determining how much charge corporate nutrition programs, consider the number of employees impacted, the duration and intensity of the program, the level of customization required, and whether delivery is virtual or requires travel.

Presenting Your Pricing Effectively

How you present your pricing is almost as important as the price itself. Avoid sending flat, static PDF quotes that are difficult for clients to digest and compare.

Instead, use tools that allow clients to explore options and see the value clearly. This is where a modern pricing presentation tool shines. While comprehensive proposal software like PandaDoc (https://www.pandadoc.com) or Proposify (https://www.proposify.com) handle the full proposal lifecycle including e-signatures and contracts, they can be more complex and expensive if your primary need is presenting configurable service options.

If your main challenge is offering tiered packages, optional add-ons (like individual consultations or extra workshops), or volume discounts in a clean, interactive way that clients can play with, a dedicated interactive pricing tool like PricingLink (https://pricinglink.com) is an excellent fit. PricingLink allows you to create shareable links (pricinglink.com/links/*) where clients can select program tiers, add-ons, and quantities, seeing the total price update instantly. This provides a modern, transparent experience, saves you time on custom quotes, and helps qualify leads. It’s laser-focused on the pricing presentation step, making it powerful for this specific need at an affordable price point ($19.99/mo).