Pricing Add-On Services for Matterport Tours (Floor Plans, Photos)

Identifying High-Value Matterport Add-Ons

Beyond the standard interactive 3D tour, several services can significantly enhance the value delivered to your clients, whether they are real estate agents, property managers, or commercial businesses. Understanding these popular add-ons is the first step to pricing them effectively:

• Schematic Floor Plans: 2D floor plans generated directly from the Matterport scan data. Essential for listings and spatial planning.
• High-Resolution Still Photos: Capture high-quality images from the 3D model. Offers perspectives sometimes difficult to get with traditional photography alone.
• Guided Video Walkthroughs: A smooth video tour automatically generated or manually edited from the scan path.
• MatterPak™ Bundle: Includes color point cloud, reflected ceiling plan image, and high-resolution floor plan image files for architects, engineers, and construction professionals.
• True 3D (VR) Experience: Optimized models for virtual reality headsets.
• Hosting Duration Extensions: Pricing for hosting the tour beyond the initial period (often included for a limited time).
• Tags/Points of Interest: Adding interactive information points within the tour.

Each of these adds a distinct layer of utility and value, justifying separate or bundled pricing.

Strategies for Pricing Matterport Add-Ons

When determining pricing for your Matterport add-on services, several models can be applied. The best approach often depends on the specific add-on, your target market, and your business goals.

1. Cost-Plus Pricing: Calculate your direct costs (Matterport processing fees, software time, labor time) and add a profit margin. Simple but may not capture the full value delivered.
2. Market-Based Pricing: Research what competitors in your area are charging for similar add-ons. This provides a baseline but can lead to underpricing if you offer superior quality or service.
3. Value-Based Pricing: Price based on the perceived or measurable value the add-on provides to the client. For example, a high-quality floor plan can be crucial for a real estate listing’s effectiveness, justifying a higher price than mere cost.

Consider offering both à la carte pricing (clients pick and choose specific add-ons) and bundled packages. Bundles can simplify the decision for clients, increase the average transaction value, and improve perceived value (e.g., “Get the Tour, Floor Plan, and 25 Photos for $X – a XX% saving!”).

Example Pricing Frameworks for Key Add-Ons

Here are some common pricing frameworks and illustrative examples (prices are examples only and should be adjusted based on your market, costs, and value proposition):

• Schematic Floor Plans:
  • Per Square Foot: Common for larger properties. Example: $0.08 - $0.15 per interior square foot.
  • Tiered Flat Fee: Based on property size ranges. Example: Up to 1,500 sq ft: $100; 1,501-3,000 sq ft: $150; 3,001+ sq ft: $200+.
  • Percentage of Base Tour Price: Simple, but less tied to the floor plan’s actual size/complexity. Example: 20% - 30% of the base tour price.
• High-Resolution Still Photos:
  • Per Photo: Simple but can add up quickly. Example: $8 - $15 per photo.
  • In Packages: Offer sets of photos at a slightly reduced per-photo cost. Example: 10 photos for $100, 25 photos for $200.
  • Included in Tiered Bundles: Integrate a set number of photos into higher-priced packages.
• Guided Video Walkthroughs:
  • Flat Fee: Most common. Example: $75 - $200 per video.
  • Based on Tour Length/Complexity: More complex tours might warrant a higher fee.

Remember to factor in the time it takes you to generate, review, and deliver these add-ons, in addition to any direct Matterport processing costs. Your expertise in selecting the best viewpoints for photos or structuring the video walkthrough adds significant value.

Presenting Your Add-On Pricing Effectively

Simply listing add-on prices on a static PDF or spreadsheet can be overwhelming for clients. A modern, interactive approach makes it easier for clients to understand their options and encourages them to select additions that meet their needs. This is where the presentation of your pricing matterport add-ons becomes crucial.

Instead of rigid quotes, consider using interactive pricing tools. These platforms allow clients to view your base tour price, then dynamically select add-ons (like floor plans, photo packages, etc.) and see the total cost update instantly. This provides transparency and gives the client a sense of control.

A tool like PricingLink (https://pricinglink.com) is specifically designed for this. You can set up different base service tiers and then offer configurable add-ons that clients can check boxes for, seeing the price change live. It’s a focused solution for streamlining the pricing presentation and lead qualification step, offering a much more professional and engaging experience than static documents.

Presenting options clearly can significantly increase your average deal size as clients are more likely to opt for valuable additions when they are easy to understand and select.

Pricing Psychology and Bundling Matterport Services

Leveraging basic pricing psychology can optimize your add-on strategy:

• Anchoring: Present your highest-value bundle or most expensive option first to make subsequent options seem more affordable.
• Tiering: Offer 2-3 distinct packages (e.g., ‘Standard Tour’, ‘Tour + Floor Plan’, ‘Premium Bundle with Photos & Video’). This helps clients self-select based on budget and needs, and the middle/premium options make the basic one look sparse, encouraging upsells.
• Bundling: As mentioned, bundles increase perceived value and simplify choices. Price the bundle slightly less than the sum of its parts à la carte.
• Framing: Frame the price of add-ons in terms of the value they provide (e.g., “Floor plan helps potential buyers visualize the space, increasing engagement”).

Think about common combinations clients request and pre-package them. This reduces decision fatigue and makes it easy for clients to say “yes” to a comprehensive solution.

Tools to Help Manage Pricing and Proposals

While this article focuses on pricing matterport add-ons and presenting those options, managing the full client lifecycle involves other tools.

For creating interactive, configurable pricing presentations focused specifically on allowing clients to select options and see dynamic pricing, PricingLink (https://pricinglink.com) is a highly effective and affordable solution.

However, if your business requires comprehensive proposal software that includes features like full document creation, e-signatures, contracts, and integration with CRM or project management, you may need a different type of tool. For these broader needs, consider platforms like PandaDoc (https://www.pandadoc.com) or Proposify (https://www.proposify.com). Many general-purpose CRM or project management tools (like HubSpot, Zoho CRM, or Jobber (https://getjobber.com)) also have varying levels of proposal or quoting functionality.

Choose the tool(s) that best fit your specific workflow. PricingLink’s strength lies in solving the interactive pricing presentation challenge without the complexity and cost of all-in-one systems that you might not fully utilize.

Continuously Review and Adjust Your Pricing

The market for 3D Matterport services and add-ons is dynamic. Review your pricing strategy regularly (at least annually). Track which add-ons are most popular, calculate your true costs as technology and your process evolve, and stay aware of competitor pricing and new service offerings.

Gather feedback from clients on the value they receive from specific add-ons. Are they using the floor plans effectively? Are the photos helping their listings? This feedback is invaluable for refining your value-based pricing and ensuring your add-ons remain relevant and profitable.