Understand Your True Costs Before Setting Scan Prices

Before you can confidently answer how much to charge for a Matterport scan, you must first understand your own costs. This goes beyond the Matterport subscription.

Calculate your direct costs per project, which might include:

• Matterport hosting fees (understand how these scale)
• Travel time and mileage/gas
• Equipment wear and tear (camera, tripod, tablet, etc.)
• Software licenses (editing, floor plan software, etc.)
• Insurance costs allocated per project
• Any third-party services used (e.g., premium floor plan conversion)

Then, factor in your overhead and desired profit margin. Your overhead includes rent (if applicable), utilities, internet, marketing, administrative time, taxes, and your own salary. Knowing these numbers gives you a baseline minimum price you need to charge to be profitable.

Common Pricing Models for Matterport 3D Scanning Services

There isn’t a single ‘right’ way to structure your pricing. Different models suit different businesses and client types. Here are the most common ways businesses charge for Matterport scans:

1. Price Per Square Foot: This is a popular and often intuitive model, especially for real estate. You set a rate per square foot (e.g., $0.10 - $0.25+ per sq ft). While simple for calculation, it doesn’t always account for complexity (e.g., cluttered spaces, multiple levels requiring stair scanning, specific tag placements).
2. Flat Fee Per Property/Project: You set a fixed price for scanning a property up to a certain size threshold (e.g., $300 for homes up to 2,000 sq ft). This offers clarity to the client but requires careful estimation on your part to ensure you don’t underprice complex jobs within a size bracket. You might have tiered flat fees based on size ranges.
3. Tiered or Packaged Pricing: This model bundles the scan with common add-ons (like floor plans, photography, tags, basic hosting duration) into distinct packages (e.g., Basic, Standard, Premium). This is often the most effective method as it simplifies choices for the client while allowing you to upsell value-added services. It moves the conversation beyond just the ‘scan’ and focuses on the deliverables and value.

Consider which model aligns best with your target market and the type of projects you typically handle. Often, a combination (like tiered flat fees with per-square-foot overages) works best.

Factors That Significantly Impact Your Matterport Scan Price

Beyond your base costs and chosen model, several variables will influence the final price you quote:

• Property Size: This is almost always the primary driver. Larger spaces take longer to scan and incur higher hosting costs.
• Location and Travel: Distant locations require travel time and expenses. Establish clear zones or charge a travel fee for locations outside your standard service area.
• Property Type and Complexity: Scanning a vacant, open house is faster than scanning a cluttered retail space with many small rooms or a complex industrial facility with unique features requiring careful navigation. Multi-level properties also add complexity and scanning time.
• Required Add-On Services: Do clients need schematic floor plans? Professional photos? Drone footage? Mattertags? These are separate services that increase the value and therefore the price.
• Hosting Duration: The standard Matterport hosting included might only be for a few months. If a client needs longer-term hosting (e.g., for construction documentation), this will add recurring costs that need to be factored in.
• Specific Client Needs & Usage: Is this for a quick real estate listing, detailed architecture documentation, or training new employees? The intended use can sometimes justify a higher price, particularly for commercial or industrial applications where the ROI is clearer.

Increasing Revenue Through Bundling and Add-On Services

Simply charging for the scan itself often limits your earning potential. The real opportunity lies in offering and packaging related services. Think about what clients who need a Matterport scan might also need:

• Schematic Floor Plans (a very common add-on)
• Professional Still Photography
• Videography or Walkthrough Videos
• Mattertag Creation (interactive info points within the tour)
• Guided Tour Creation
• Virtual Staging (using Matterport integrations or separate services)
• Long-term Hosting
• Downloadable Assets (like the .OBJ file)
• Integration assistance (embedding on websites)

Offering these as optional add-ons or bundling them into packages simplifies the client’s decision-making process and increases the average project value. Presenting these options clearly and interactively can be challenging with static PDF quotes. This is where a tool designed specifically for presenting configurable pricing shines.

For example, using a platform like PricingLink (https://pricinglink.com) allows you to create a shareable link where clients can select their base scan size, choose add-ons like floor plans or extra Mattertags, and see the total price update instantly. This creates a modern, transparent experience and can encourage clients to select options they might not have considered on a static list.

Communicating Value: It’s More Than Just a Scan

Don’t just sell a Matterport scan; sell the value it provides. For real estate, it’s increased engagement, fewer unqualified showings, and faster sales. For commercial spaces, it’s improved online presence, better customer experience, or enhanced documentation/training. For construction, it’s remote site monitoring, reduced travel, and accurate record-keeping.

Your pricing should reflect this value. If your scan helps a realtor sell a multi-million dollar property faster, your service is worth more than a scan for a small apartment. If it saves a construction company thousands in travel and rework, your price should reflect a fraction of that saving.

Articulate the benefits clearly in your proposals and sales conversations. Use client testimonials and data points to back up your claims. When clients understand the ROI, they are less focused purely on how much to charge for the Matterport scan and more on the overall benefit they receive.

Structuring and Presenting Your Matterport Pricing

How you present your pricing is almost as important as the price itself. Avoid sending a simple number in an email or a confusing spreadsheet.

Consider these methods:

• Detailed PDF Quotes: Professional-looking PDFs outlining the scope, deliverables, pricing breakdown (base fee + add-ons), and terms. Tools like PandaDoc (https://www.pandadoc.com) or Proposify (https://www.proposify.com) are excellent for creating comprehensive proposals that include e-signatures, contracts, and more, alongside pricing.
• Interactive Pricing Links: For businesses that want a clean, dedicated experience solely focused on letting clients explore and configure pricing options, platforms like PricingLink (https://pricinglink.com) are ideal. You build your pricing tiers and add-ons, share a link, and the client can interactively select what they want, seeing the price update live. This streamlines the initial pricing conversation and qualifies leads based on their selections. While PricingLink doesn’t handle contracts or invoicing (you’d use other tools for that), its laser focus on the pricing presentation makes it very effective for businesses moving away from static quotes.

Choose a presentation method that is professional, clear, and makes it easy for the client to understand what they’re getting and how much it costs. Using tiered packages or interactive configurators can also leverage pricing psychology, making higher-value options more appealing.

Example Matterport Scan Pricing Structures (Illustrative 2025 Ranges)

Here are some hypothetical examples of how you might structure your pricing in 2025. Note: These are illustrative ranges. Your specific prices will depend heavily on your location, costs, target market, and perceived value.

Example 1: Real Estate (Tiered Flat Fee)

• Basic Scan: Homes up to 1,500 sq ft: $250 - $400 (Includes 3 months hosting, basic link)
• Standard Package: Homes up to 3,000 sq ft: $400 - $650 (Includes 6 months hosting, floor plan, 5 Mattertags)
• Premium Package: Homes 3,000+ sq ft: $650 - $1,000+ (Includes 12 months hosting, floor plan, 10 Mattertags, photo package)
• Overage: Add $0.15 - $0.25 per sq ft over package limit.
• Travel: Add $50+ for locations > 30 miles.

Example 2: Commercial (Per Square Foot + Add-Ons)

• Base Scan: $0.20 - $0.50+ per sq ft (depending on complexity)
• Minimum Project Fee: $400 - $750 (To cover setup/travel for small spaces)
• Add-Ons:
  • Schematic Floor Plan: $75 - $250+
  • Mattertag Creation: $10 - $25 per tag
  • Long-term Hosting: $15 - $50+ per month (after initial period)
  • Photo/Video Package: Custom pricing

Structuring your options like this makes it clear how much to charge for a Matterport scan at a base level, while providing opportunities for clients to add services that meet their specific needs, increasing the overall project value.